Yes i just heard of the term Normcore today, although I had been witnessing this ridiculous trend everywhere on the internet. At first I felt so ashamed of myself, damn how could you not know the correct name for it, you pretend to read fashion news everyday, and it is the most Googled fashion trend of 2014, but i felt relief pretty soon as I realized, well it's not that everyone cares, it's just nobody knows what the fuck it is, you don't Google something when you want to learn something new, you only Google something when you don't want to appear stupid in front of your friends, or when you just met someone and you feel the need to dig out all his dirt from the internet.
You had probably seen these before, whether these people are adopting the normcore trend or just happened to had a "I can't be bothered to dress up" kind of day, but this is what normcore looks like
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So what the hell is normcore?
Normal, generic, stylized blandness, discreet, anonymous, unidentifiable, not a loser and not yet a hipster, you get the idea.
I am starting to embrace this trend now as I can finally buy clothes from supermarkets and wear my dad's old t-shirts and feeling just like the other cool kids. I saw this tag line from some random website that says "Dare to be generic", which really makes me feel so empowered, it took me so much courage to finally admit that, I am so proud to be nothing special! Even the eggs in my fridge have more character than i do! Shame on you eggs! Shame on you outstanding people out there!
But soon I realized this is what I actually look like in other people's eyes:
So I tried to sort out the types of people that has a normcore wardrobe:
- People who have no fucking idea what normcore is, they just don't have the time/money/interest to give a damn about what they are wearing
- People who are too smart/cool/rich/famous/awesome to have the need to wear anything to entertain themselves or others
- People who are not smart/cool/rich/famous/awesome enough, but they just want to be taken seriously
- People who desperately have to need to distinguish themselves from all the "look at me look at me" morons around them
- People who somehow truly believes in the normcore manifesto and somehow have the illusion that normal is the new cool (seriously, don't wake up, you probably look better in those boring outfits)
- People who actually want to be special but too scared to make any mistakes, or just want to avoid all the effort, so just use "comfortable" and "i dress for myself" as the excuses and keep telling themselves normal is the new special
If you look at the top fashion retailers in the world, all of them are trying to sell you the normcore trend. As a former underpaid fashion designer, I can tell you that normcore is the best thing ever happened to all the pathetic fashion slaves. Think about the money and time you can save for the research & development department! With the right fancy design tools and materials, any designer or stylist or just some rookie blogger can give you a full collection of normcore style clothing and accessories within hours with one eye closed.
There are way too many different interpretations of normcore, which makes it really confusing, normal is the new special, effortless is the new chic, try-hard is so out, casual is the new rebellion, stand out or fit in, everyone is unique so no one is unique...
This is a useless blog so I am not going to give you any meaningful conclusion. Point is, if you don't care, you will be just fine. Wear whatever you want, because deep down you know that nobody really cares.
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